Belair offers Private Label to Jewelers who would like to create their own personalized line of watches. Each watch will arrive with your store brand printed on the dial. In addition, we offer custom packaging to complete your private label brand.

The need to discount is eliminated, and your customers will receive a much greater value for their dollar in comparison to similar branded merchandise. Your satisfied customers will remember your store name every time they look at their watch. Additionally, your new watch collection will be exclusively yours.

About Private Label

Is it affordable?

ABSOLUTELY! There is only a small initial, one-time die charge for a special combination die set, which includes both gents and ladies size dies. The dies are used to print your store logo or brand onto the watch dial. Then for every watch order you place, Private Label printing is totally free of charge with a minimum purchase amount. Orders that fall under the minimum will be charged a nominal imprint setup fee.

How do I get started?

There is no major commitment required. Just select the timepieces you would like your brand name on, choose your imprint styling or send us your business card and we can help you to design a logo, and you’re on your way! Our art department will assist you in the design and proper sizing of your logo, and provide you with a digital illustration for approval.

Private Label Imprinting

When creating your Private Label imprint, remember that less is always best. We recommend you choose a simplified version of your store name or logo, as very fine details are impossible to reproduce. A Private Label imprint has certain restrictions due to the nature of the print. There is only a certain amount of space on each watch to quickly and consistently print your brand.

Imprint Area

Imprinting will be done between the 12 o’clock and center of the dial (where Belair currently appears) and it will be small and tasteful. Private label logos cannot exceed 14 characters per line and 2 lines in order to allow flexibility for all models.

We recommend you choose a simplified version of your store name or logo.


When applying your imprint, we have several colors in stock that best match the dial of each watch. For a custom mixed color an additional fee would apply.

Imprint Options

Shown below are the imprinting options we offer to create your Private Label brand. Our art department will work with you closely to create the perfect print.

Standard Block Type
Your store name will be printed in one of our standard block types in stock.

One line / Two lines

Standard Script Type
Your store name will be printed in one of our standard script types.

One line / Two lines

Your logo, based on your provided artwork, will be imprinted on the dial. If you don’t already have digital files of your artwork, just send us you business card or stationery, and our art department will take care of everything.

Diamond Accent
A diamond enhancement will be added above or below your store name or logo.

Private Label Packaging

Complete your Private Label brand with custom printing on our standard gift box packaging. Your brand can either be digitally printed or hot stamped on the outer sleeve of the gift box.

Printing Options

Digital printing: Full color printing to match your brand identity. We will try to match PMS colors as close as possible.

Hot stamp: Our hot stamp print is slightly embossed and printed with your choice of color. Options include silver, gold, white, and gloss black.

Standard: Our standard Private Label packaging includes an elegant hot stamp of “Swiss Quartz” in white on the sleeve. You may also request a generic sleeve with no printing on it.